Just saw the new Giulietta ads. Says Vacuous Woman 1 to Vacuous Woman 2 - "Its not a car, its an Alfa Romeo". Cringe factor off the charts. Damn shame, when all they needed to do was put some images to a glorious Alfa mechanical soundtrack.
somehow i sense that you may not be the target audience for that ad ;)
Aint that the truth!
The advert that poohbah is referring to -
And the other advert that is currently on as well -
Perhaps the ad campaign should read:- Its not an Alfa Romeo its a car! It would cover all bases.
Cheers
86
I like the ad.. vacuous women are a favourite (amusement ) too.
Life's too short
Get over it
Love the adverts ... cheeky and stylish ;)
Heehee. No its not life or death, I just wondered what others think.
It's a bit too "try hard" for my liking. Each to their own.
good thing, if we see more alfas on the road
I liked the adds, if only cause they were alfa and she was a bit of a milf.
And no, don't think that anybody that would post here would be the target audience for these adds.
So I am puzzled what age or social bracket does one think such ads are targeting ? I only ask as the spread of ages I would have thought is represented here on the forum, let alone in terms of Alfa ownership. I quite enjoy the ads and yes I am slightly over 50.
Is it just me, or does the bloke driving off in the first ad look like a ventriloquists dummy (or maybe Hymie the robot)?
If I was half my age with hair on my head ... .......... that's right it was the 90's and no Alfas, lots of bad music and was still living in the 80's. If you wanted to buy an Alfa you would scan the trading post or age classifides for a decent 2nd hand 105, 75 or 90 - depending on preference.
Now there are choices ... and isn't it fun !
Right, the ads have been running for a while now and I can hold my tongue no longer. Aaargh. Pitching Alfa as the choice of WAGS and hairstylists... No that's unfair. It reeks of "marketing consultant".
I may be a dinosaur, but surely I'm not alone. I reckon these ads are almost as cringeworthy as the Ricky Ponting deodorant ads.
Ahh. I feel better now.
But we are talking about the things that were advertised, and work associates have mentioned the adds to me, so people are thinking about the advertised product.
I would like to see an add of an Alfa Romeo going for a spirited run on a early sunday morning, but then all the 'speed kills' nannys would complain.
The only thing i am confused about is the reference that Nate dog made to a MILF, whats that?, a confused Colin.
I'll let nate answer that one ...
Col, I could tell you but I would get booted off the forum. You will have to wait until I see you next.
ahm Col, possibly best you don't ask. I suspect you really wouldn't want to know, and don't ask me how I do !!!! ;D I have to admit though as to not knowing what a WAG is ??
As to the reference to Ricky Ponting deodorant ads, hmn well yes possibly so, they would be somewhat dated now. I think I would hate to be an Ad man, as trying to come up with a new angle to market something (thats what ads are about, making us want to buy stuff, you possibly don't even need), it perhaps can be a tough gig. The problem as I see it, is that Alfa have in the past done the fast car stuff driving down windy roads etc or that you were pretty cool to drive an Alfa (who recalls the GTV or GT ads ?), so perhaps this latest effort is to try to market Alfas to a different ownership audience. Those with money, single or at least not married with kids etc and yet wanting to be seen as a little different to the normal car buying public.
I still am ok with the ads so far......
This link will help:
http://bit.ly/17sdas5
I fear that the skivvie-wearing "genius" responsible for these ads has basically made it impossible socially for any bloke under the age of 60 to buy a giulietta. It is squarely being pitched as a girl's car. Which may be a bit of a risk for a marque which relies on its performance pedigree.
I don't know that pitching it as the 18th birthday gift of Choice for the daughters of Toorak doctors is good commercial sense.
I hate it. However, I'm so glad the name is "Richard". Someone needs to splice in a some footage of the slug (or the silver fern 75 or the old monty) at about the 22 second mark in time for the aroca qld xmas party.... ;D
Difficult to know the target audience, but I susspect that car sales to anyone 18 to 80 would be desirable.
I think Poobear needs to take a tablet.
I like the add, it is making people talk about the product and reports are they are moving Giuliettas.
the new Nissan SSS ad has a guy plus wife, hooning through suburbia, towards hospita,l in practice baby on-the-way run. Dont see why we cant show an Alfa doing its thing, looking and sounding better as well.
Because the thought police and the 'speed kills' Nannies will have a field day and have the add taken off, people are telling me about the new Alfa add on the teeve, so the word must be getting out, Colin.
Yes agree, and sad to say but ads re Alfas yet alone plenty of other cars speeding around the streets is so old school. Its been done to death. There is nothing new in this and I suspect largely appeals to relatively few.
I agree with the principal therefore that for Alfa to have an edge they need a different strategy. The current ad strategy is trying to establish that to own an Alfa means you are different to the normal car buying public, buying the usual dross. What actually is wrong with this, regardless of the actual target age audience.
Lets face it, people in their 20s for the most part can't afford new Alfas, nothings changed there. I too couldn't afford a new Alfa when I was in my 20s. Ditto, those of us in our late middle ages crave the memories of the old cars, and we can afford these but are we going to buy new Alfas, perhaps but equally perhaps not.
The people marketing Alfas are targetting a different audience to us Alfisti. They are going after young singles etc in their 30s or early 40s who wish to be a little different but have the means and lack of responsibilities such that they can afford a new car. What is wrong with this, for it means a whole new generation of Alfas will be available to us all in a few years but at an affordable price. Such people for the most part are not likely to wish to be a part of AROCA or even have little idea about Alfa's history.
To therefore market new Alfas trading on past glories to them is going to mean little. Hence this equates to few sales. So no, they do need to market them differently to how we might think, hopefully it will be successful.
Its such a profound statement people only need to put it in their sales blurb now! Love a good piss-take.
http://www.gumtree.com.au/s-ad/hazelmere/cars-vans-utes/2007-alfa-romeo-159-sedan/1024076297
While the ads themselves might be a little naff, surely the tagline itself is brilliant?
Quote from: SudSub on July 25, 2013, 03:19:03 PM
While the ads themselves might be a little naff, surely the tagline itself is brilliant?
Dunno about brilliant. Apparently VW had it first.
http://www.alfabb.com/bb/forums/4697266-post40.html
If you take a step back to get a wider 'perspective' you can see the new adverts are really no different to what has gone before. Well before.
Alfa ads have never really concentrated on fast driving. Adverts have strived to plug the Alfa STYLE, and the ads themselves have had a level of style and sophistication.
Hardly the first time Alfa has used beautiful women, not many getting their hands dirty.
Though this one is slightly wierd............. http://advertfan.com/2009/03/alfa-romeo-print-ads-fetus/ (http://advertfan.com/2009/03/alfa-romeo-print-ads-fetus/)
Paul, you are right, that is scary. I don't know what the guy at the advertising agency was on when he came up with that.
Yep,
Since these adds have come out i do get lots of "thats not a car comments"
Can't say it bothers me either way but probably not the association a car manufacturer would like associated with their cars :)
I have no idea how to sell a car. Alfas?
All i can say is in the 17 years I've been driving ive owned 14 cars. This is the only car ive ever ever loved.
Truly loved. In 2 months of owning/driving this car ive learnt more about how to really drive a car then in all my previous experience together (thats including several track days and numerous sunday morning blasts).
I can't imagine ever owning a sensible car again.
Paul.
MILF.
Ummmm, how to say this politely.
A women, preferably around middle age, of an attractive nature, with whom i'd like to have copious amounts of intercourse, numerous times.
Clear it up any?
If not, just watch the add again :)
Oh no Nate has seriously been bitten.
Welcome to the land of parochial car ownership Nate, you'll be defending the marque to the great unwashed forever, I'm afraid.
Cheers
Stu (also bitten hard and early)
Quote from: Nate Dog on August 08, 2013, 09:29:33 PM
This is the only car ive ever ever loved.
Truly loved.
The hate comes later........... ;D
Quote from: Paul Bayly on August 10, 2013, 11:26:11 AM
Quote from: Nate Dog on August 08, 2013, 09:29:33 PM
This is the only car ive ever ever loved.
Truly loved.
The hate comes later........... ;D
Nice.
I give it six months before Nate Dog has another 2 Alfas. One for parts, one because it 'followed him home/couldn't pass it up at that price' etc.
By the way Nate Dog, I loved your 1994 collaboration with Warren G, "Regulate".
You comment on/criticise/like the new Alfa ad (which I find amusing).
But just you go watch the new Camry ad, with the theme of family and "Hip to be square" song, makes you want to go out and buy a Camry. Or feel sick and slash your wrist. That's their market and they do it well. Boring.
Yeah! That camry add confused the crap out of me. Was convinced it was a deodarant add till the last 20 seconds.
As to owning another 2 alfas...
No denying it. Ive been trawling the interweb seeing what else is out there. Keep wondering if I shouldn't have gotten the gtv6 to start with. Then I drive my car and all my worries evaporate.
the 105 is simply gorgeous. But priorities are a unit not a classic :(
The montreal might happen one day. When ive made my beast perfect I might sell it and just buy the gtv6 to start again.
Right now I just enjoy being under the alfa in the mornings, and driving it around in the evenings.
Btw, anyone out of town tonight and tomorrow night, xast your gaze to the northern sky. We're passing through the peredisies meteor field. Better in the northern hemisphere but if youre somewhere with low light pollution from the cities tonight and tomorrow night, you should still see 10-15 shooting stars an hour.
I'm with you nate. Had my Alfa for a year and love it. Already tentatively broached the idea of a second one with the missus. Can't print her reply... Now thinking might have to use my son as an excuse - he"ll need a first car in about 18 months. No reason we can't have an Alfa pool to choose from between us! I doubt I will ever buy another marque now(, unless I find a nice affordable quattroporte in my price range). Hopefully by the time Alfa goes all rwd ill have the readies to buy a new one. But I doubt it. So I think a GTV6 or 164 is next most likely addition.
In terms of ads, I reckon they should just run the first series from early this year showing giulietta and some of tje classics. Very la dolce vita. Nice and understated, with a touch of class. Or maybe an alternate version with different selection of classic alfas.
they got it right with this one, well it appeals to me :P:
http://youtu.be/IwbEdFIp83M (http://youtu.be/IwbEdFIp83M)
That one worked for me, hmn funny that as I have a sportwagon. Mind you, doesn't she fit in very well with Nate's description above of a certain female.
Quote from: colcol on July 20, 2013, 04:44:04 PM
The only thing i am confused about is the reference that Nate dog made to a MILF, whats that?, a confused Colin.
Showing your age here Col ::)