Author Topic: SHAME ALFA ROMEO  (Read 573 times)

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Paul Gulliver

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SHAME ALFA ROMEO
« on: March 17, 2019, 08:08:40 PM »
Sad state of affairs at the GP. Second appearance for Alfa Romeo in Melbourne and they still canít organise any track side merchandise. You can get a Force India cap but nothing from Alfa Romeo. I wonder what marketing guru is responsible for that.
Paul Gulliver
Present
2013 Black Giulietta  QV
1979 Silver Alfa 116 GTV Twin Spark
1973 Red Alfa 105 2.0 GTV

Past
2006 Black 159 2.2 J
1970 Dutch Blue Series 2 1750
1975 Blue Alfetta Sedan 1.8
1981 Piper Yellow Alfetta GTV 2000
1985 Red Alfetta GTV 2.0
1989 White Alfa 164
2000 Red Alfa 156 Selespee

Campbeli

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Re: SHAME ALFA ROMEO
« Reply #1 on: March 17, 2019, 08:10:38 PM »
That is a shame- I asked a mate to pick up a Kimi cap- looks like heíll come back empty handed .


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1978 Alfasud ti

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Colin Edwards

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Re: SHAME ALFA ROMEO
« Reply #2 on: March 17, 2019, 08:29:20 PM »
Mmmmm........... we grabbed two polo shirts on Friday and another on Saturday.  Was also gear there today.  Saw two types of caps and an umbrella.  Not a lot, but need to factor in Alfa Romeo have landed a couple of major sponsors over the last 2 - 3 weeks. 

Go Kimi!
« Last Edit: March 18, 2019, 02:17:03 PM by Colin Edwards »
Present
2018 Abarth 124 Spider
2015 Giulietta QV
1987 75 3.0

Past
2009 159 3.2 Ti Q4
2012 Giulietta TCT Veloce
2006 147 Ti 2 door Selespeed
1979 Alfasud Ti 1.5

Paul Gulliver

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Re: SHAME ALFA ROMEO
« Reply #3 on: March 17, 2019, 09:27:24 PM »
Iím in Sydney at the moment . My daughter went Friday & Saturday and couldnít find anything. Iím glad you looked a little harder Colin. Apologies to any offended marketing guruís.
Paul Gulliver
Present
2013 Black Giulietta  QV
1979 Silver Alfa 116 GTV Twin Spark
1973 Red Alfa 105 2.0 GTV

Past
2006 Black 159 2.2 J
1970 Dutch Blue Series 2 1750
1975 Blue Alfetta Sedan 1.8
1981 Piper Yellow Alfetta GTV 2000
1985 Red Alfetta GTV 2.0
1989 White Alfa 164
2000 Red Alfa 156 Selespee

GeeTV

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Re: SHAME ALFA ROMEO
« Reply #4 on: March 18, 2019, 09:08:41 AM »
I'm no marketing expert, and I totally get that Ricciardo & Renault were always going to rule the airways.
However, I would've thought the Kimi-Alfa show may've made a little more noise whilst in town!?!?!

AND please don't get me started on the Stelvio slogan,... 'The only SUV you choose with your heart'.
Really???... A great excuse for non-Alfisti to be thinking that's because it's reliability is suspect and it will depreciate & rust faster than Bottas!!
The only reason to buy an Alfa is because you love how it looks????Ö. WRONG!

lombardi

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Re: SHAME ALFA ROMEO
« Reply #5 on: March 18, 2019, 11:57:25 AM »
Was at albert park on friday to watch 2 practice sessions , car looks awesome n was excited about getting some goodies to show my support , ie tshirt sticker cap , all the outlets had nutting bar one , reduced to the polo shirt at $ 200 LOL , beyond my budget n really not that attractive anyhow , bit tacky ,  maybe ebay in the future could be the way to go...
forza lazio,viva l'alfa

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156 sportswagon manual red
Alfetta sportiva 1981 red
166 silver 1999

GTV-074

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Re: SHAME ALFA ROMEO
« Reply #6 on: March 18, 2019, 01:35:33 PM »
Charity starts at home as they say ...

I was fortunate enough to visit the Alfa Museum last October and I thought the range of 'goods' available in their 'store' (and i use the term loosely)
was very poor.

Very basic range, items out of stock, no real service by the attendant. I was expecting some huge range of items after the Museum re-opening thinking
they finally have their act together but it could,should be a thousand times better.

They really need to get organised on this front - go see the way Ferrari do it.

I couldn't even find a decent coffee mug to buy to perhaps retire the one i use now that I purchased at AROCA back in the late 80's!

Needs to be better all around.....
Speed costs money - how fast do you want to go?

Colin Edwards

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Re: SHAME ALFA ROMEO
« Reply #7 on: March 18, 2019, 05:50:58 PM »
I can only comment on what I saw and was told over the four days of the OZ F1 GP. 
Thursday - NO Alfa gear - "I heard it may be in the warehouse tomorrow"
Friday morning - NO Alfa gear - "we are expecting it around midday"
Friday Arvo - Polo shirts only - I bought two!
Saturday - Polo shirts, umbrellas and two different design caps.  Bought another polo shirt!
Sunday - most stock sold - "not expecting any further deliveries"

The Ferrari followers outnumber all others combined by about 3:1. Can't afford a Ferrari but happy to spend on merchandise!  Cant blame em!
I reckon over the four days I saw maybe 200 people wearing Alfa merchandise that was sold at the venue.  Not bad considering I didnt venture far from the Fangio Stand and the GP Advantage bar! 

The market for Ferrari gear is huge.  Alfa (at the moment) would not be in the same state let alone the same street.  At the GP last year NO Alfa gear was available.  Next year who knows?

Given Alfa have just very recently landed New Balance and Shell as major sponsors, its fair to assume a greater range is in the pipeline and it would have to feature New Balance and Shell logos as well as the existing ones.  Knocking this together doesn't happen overnight. 

Not making excuses for Alfa Romeo (Fiat!) marketing, but we need to add a bit of perspective.  Nothing on the Sauber Alfa Romeo Racing web site shop either. 


Present
2018 Abarth 124 Spider
2015 Giulietta QV
1987 75 3.0

Past
2009 159 3.2 Ti Q4
2012 Giulietta TCT Veloce
2006 147 Ti 2 door Selespeed
1979 Alfasud Ti 1.5

Joe Garra

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Re: SHAME ALFA ROMEO
« Reply #8 on: March 18, 2019, 11:34:34 PM »
Wore my old AROCA cap Saturday and was quizzed by a lady in an Alfa top two rows behind me in the Fangio - none other than our president! Managed to but a cap later for$80!  Agree that the lack of merchandise was disappointing. I even looked on line and couldn't find much.
Now: 164Q
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Before : 75
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Australia

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Re: SHAME ALFA ROMEO
« Reply #9 on: March 19, 2019, 05:26:03 AM »
They were selling F1 gear at Southbank.  People at work were larfing about $80 for a cap!!!  My god I only spent $25 for one at the airshow a couple of weeks ago.

CitroŽnbender

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Re: SHAME ALFA ROMEO
« Reply #10 on: March 19, 2019, 07:42:18 AM »
A genuine ďMade in ItalyĒ Borsalino baseball cap is Ä130 RRP.

Iíd hope the $80 Alfa cap has some provenance - not an overpriced piece of PRC-made tat.

Paul Gulliver

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Re: SHAME ALFA ROMEO
« Reply #11 on: March 19, 2019, 07:37:14 PM »
Thursday - NO Alfa gear - "I heard it may be in the warehouse tomorrow"
Friday morning - NO Alfa gear - "we are expecting it around midday"
Friday Arvo - Polo shirts only - I bought two!
Saturday - Polo shirts, umbrellas and two different design caps.  Bought another polo shirt!
Sunday - most stock sold - "not expecting any further deliveries"

Doesn't that just encapsulate the whole Alfa Romeo Story . Everybody knew the GP started Thursday. Its ben in the calendar for over 6 months. Alfa still can't get it self organized. Great intend and purpose . Appalling execution.
Paul Gulliver
Present
2013 Black Giulietta  QV
1979 Silver Alfa 116 GTV Twin Spark
1973 Red Alfa 105 2.0 GTV

Past
2006 Black 159 2.2 J
1970 Dutch Blue Series 2 1750
1975 Blue Alfetta Sedan 1.8
1981 Piper Yellow Alfetta GTV 2000
1985 Red Alfetta GTV 2.0
1989 White Alfa 164
2000 Red Alfa 156 Selespee

aggie57

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Re: SHAME ALFA ROMEO
« Reply #12 on: March 20, 2019, 02:17:16 AM »
Yeah, and the local dealer here in one of the most affluent counties in the US has closed......same old, same old in many ways sadly.  Wonder why you can now buy a Giulia sedan for less than 1/2 it's original sticker price.
Alister
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Currently 1973 GTV 2000, a couple of Mercs and a '14 Beetle (yes, seriously......)
Gone......far to many to list

f1worldchamp

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Re: SHAME ALFA ROMEO
« Reply #13 on: March 21, 2019, 01:59:03 PM »
I was there Sat & Sun. I spoke with the team at the stand when they only had the polo shirts ($200!) and the umbrella. They said there would be caps coming 'later', which were there when I went back just before qualifying. Got a team cap for $80, and they also had Raikkonnen and Giovanazzi caps which were selling fast.
So 1 type of shirt, 3 caps and 1 umbrella was the total sum of what I saw.
Current:
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Past:
1973 1600 GT Junior
1987 Alfa 75 2.5

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