Alfa Romeo Owners Club of Australia Forum

National => National Events => Topic started by: Victor Lee on July 14, 2013, 10:52:46 PM

Title: AROCA on Masterchef
Post by: Victor Lee on July 14, 2013, 10:52:46 PM
After months of media embargo and confidentiality, a media release from the office of the Premier Of Victoria has publicly announced the Masterchef episode featuring AROCA and its members will be televised this coming week.

It is part of Masterchef's theme this week, "Fast Food Week"

See: http://www.premier.vic.gov.au/media-centre/media-releases/7320-food-wine-scenic-coastlines-and-an-alfa-romeo-masterchef-visits-the-mornington-peninsula.html (http://www.premier.vic.gov.au/media-centre/media-releases/7320-food-wine-scenic-coastlines-and-an-alfa-romeo-masterchef-visits-the-mornington-peninsula.html)

The episode will go to air on Tuesday 16th July at 7.30pm on Channel 10.

Regardless of how much airtime we get on the actual episode, this will be a fantastic promotion and exposure for both the Alfa Romeo marque and of course our Alfa Romeo Owners Club of Australia!!   ;D ;D

Title: Re: AROCA on Masterchef
Post by: pasey25 on July 15, 2013, 09:56:23 AM
i noticed last nights episode has a 'thanks' to Alfa Romeo in the credits (although the Crysler 300C) was the only car I saw in the episode.

must be a prelude to tomorrow.
Title: Re: AROCA on Masterchef
Post by: hammer on July 16, 2013, 08:43:24 PM
It came up well Victor. Well done to everyone involved. Some bloody beautiful Alfas on display.

Cheers,

Brent
Title: Re: AROCA on Masterchef
Post by: Spada on July 16, 2013, 08:47:23 PM
Congratulations to everyone who attended. The episode worked really well, and was heavily interwoven with ads for the Giulietta. Loved it!
Title: Re: AROCA on Masterchef
Post by: Rigi on July 16, 2013, 09:03:08 PM
Indeed great exposure for the marque and AROCA on National TV - thanks to all at AROCA Vic for 'making it happen'

regards
Richard
Title: Re: AROCA on Masterchef
Post by: Victor Lee on July 16, 2013, 09:38:16 PM
Just got back from a little Club gathering at our monthly meeting spot to watch the episode with other members on the big screen.

What great promo and exposure for Alfa Romeo and the Club! 

Big thanks must go to AROCA Vic Public Relations Officer Greg Briggs who coordinated the day on behalf of the Club.  Who could have imagined being able to get 50 Alfas and their drivers in the middle of the week?  Greg had to arrange the emails out, the emails back (I can come, sorry I can't come now, can I bring a friend), and the change of date.  Well done, Greg!   

The biggest thanks must go to Fiat Chrysler Australia for thinking to include the Club in this episode!

Title: Re: AROCA on Masterchef
Post by: Evan Bottcher on July 16, 2013, 11:03:10 PM
I missed the episode, hoping I'll be able to catch up on the internets!

Nice little photo gallery here: http://www.masterchef.com.au/alfa-romeo-on-masterchef.htm

Quote: "This challenge tests the contestant's navigation and cooking skills. They enjoyed the winding roads of the Mornington Peninsula thanks to the Giulietta’s comfortable yet sporty suspension."

 :o
Title: Re: AROCA on Masterchef
Post by: Evan Bottcher on July 16, 2013, 11:04:48 PM
Aha: http://www.masterchef.com.au/video.htm?vid=2546542280001
Title: Re: AROCA on Masterchef
Post by: Joe Garra on July 16, 2013, 11:07:01 PM
Well done everyone, great hour long ad for Alfas and Alfisti!
Title: Re: AROCA on Masterchef
Post by: DomenicC1 on July 16, 2013, 11:18:24 PM
Well done AROCA Vic...it was great to watch, best part of the show! I can actually now say I watched my first Masterchef show...boy were those first 45mins excruciating until the Alfa's rolled up to steal the limelight! Pity the cars weren't shown a little more, definitely some amazing examples of some great cars...awesome!
Title: Re: AROCA on Masterchef
Post by: Neil Choi on July 17, 2013, 07:15:37 AM
Good to see AROCA and its members.  Great to see the promo for Alfa in general.

But MasterChef seems to be a show where there are lots of crying going on, not a lot of cooking.

I didn't get the time to watch the show.  I was in the garage fixing my Alfa!!!
Title: Re: AROCA on Masterchef
Post by: aggie57 on July 17, 2013, 07:41:21 AM
Well done Greg for coordinating and corralling 50 AROCA members and their cars on a weekday.   Even when there's free food on offer its not the easist task :).
Title: Re: AROCA on Masterchef
Post by: Evan Bottcher on July 17, 2013, 11:23:50 AM
I thoroughly enjoyed watching it on the internet, watched the first ten minutes and then fast forwarded to where the club cars/members were involved!  What an incredible showcase for Alfa Romeo, must have cost Fiat-Chrysler a bunch.  Product placement was a little nauseating early on...

Well done to Greg for organising, great outcome.
Title: Re: AROCA on Masterchef
Post by: lombardi on July 17, 2013, 03:03:53 PM
This sort of exposure would never have happened under the ATECO banner, what a resurrection of the brand in this country of late, just highlights how ATECO where so bad,just after making a quick buck.
Title: Re: AROCA on Masterchef
Post by: AndrewK on July 17, 2013, 04:31:36 PM
Caught this by chance last night. Quite a PR coup for a car club. Well done.
Title: Re: AROCA on Masterchef
Post by: drewster71 on July 17, 2013, 04:58:44 PM
Great job Vic alfa club,

 even convinced my wife to look at buying a new Guiletta , or now she has been online maybe the 159... Can some one share what the double clutch is ???

 Cheers Drew
Title: Re: AROCA on Masterchef
Post by: Victor Lee on July 17, 2013, 07:10:50 PM
Check here:  http://www.alfaromeo.com/com/#/technology/alfa-tct-gearbox (http://www.alfaromeo.com/com/#/technology/alfa-tct-gearbox)


Another article here : http://www.uniquecarsmag.com.au/news-and-reviews/article/articleid/84588.aspx (http://www.uniquecarsmag.com.au/news-and-reviews/article/articleid/84588.aspx), written by someone we know!  ;D

Title: Re: AROCA on Masterchef
Post by: gregsalfa on July 17, 2013, 09:39:56 PM
Whilst I organised the event, my thanks goes to the owners of 42 Alfa Romeos and passengers who braved an ordinary day and presented their cars in beautiful condition.
Without every one of you attending we could not have pulled it off. The MasterChef people were stunned at our display!
Thank you once again and I hope we have more opportunity to show that there is more passion in our badge than the rest of the motoring world combined. Hopefully a little more airtime next time.
Grazie mille

ciao
Title: Re: AROCA on Masterchef
Post by: Fast Eddie on July 18, 2013, 05:01:28 PM
well that was fun watching the Alfas', the scenery and nice weather during a big thunderstorm over here in the Wild West.

Was enjoying the episode right up until the camera zoomed in on Doug G, then...blackout - all power lost to the house!

We know your God like power on the circuit as C of C Doug, but didn't realise it extended to being a weather god too :)

Bec and I enjoyed a 'spotting the familiar face in the crowd' game and great to see - Doug G, Gary P, Barry, E, Branko, Mary L (but not Victor I am sorry), Greg B and a surprising number of new or unknown faces of newer members since I was last in Vic.
ed
Title: Re: AROCA on Masterchef
Post by: McAnnik on July 18, 2013, 09:14:50 PM
I missed this totally!!! I hope somebody taped it for future viewing by those less aware of "happenings".............................................Ian 
Title: Re: AROCA on Masterchef
Post by: DomenicC1 on July 18, 2013, 09:22:20 PM
Look back a few posts...there's a link to the episode, if that doesn't work you can always go straight to the Masterchef website and view past episodes  :)
Title: Re: AROCA on Masterchef
Post by: McAnnik on July 18, 2013, 09:45:37 PM
Thanks Domenic.